These ladies sang that!!! Incredible!!
These ladies sang that!!! Incredible!!
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Earlier this week, I did an interview with the CBC in Thunder Bay about a video by a local rap singer that had gone viral with more than 150,000 views. For a small city such as Thunder Bay, this was a major news story because the video went from being the toast the town to being an online phenomena in a few days.
One of the questions asked by the CBC host was how and why videos go viral. The answer is far from simple because it can be a difficult, if not impossible, to pinpoint why a video captures the imagination of people to the point where they enthusiastically share it with other people, who share it with other people, and so on.
So what does a video need to go viral?
Perhaps the most important element is it needs to be entertaining to engage people enough that they want to pass it around to other people. “Entertaining” can be defined as funny, silly, captivating, enjoyable, interesting, different or immersive. It can apply to a song, a dance such the “Evolution of Dance“, a stunt such as putting Mentos in Diet Coke or just be something out of the ordinary such as steps that play music.
A viral video also needs a social media spark. It needs a person with a following or someone seen as an influencer to elevate the video to another level where it can be exposed to a larger audience.
In the “Tipping Point”, Malcolm Gladwell described these people as “mavens” who accumulate knowledge, especially about the marketplace, and know how to share it with others.
For viral videos, there’s also an element of luck and being at the right place at the right time, which is probably more difficult to define or capture.
So, what are you thoughts about how a video goes viral? How would you explain it?
Read more: Why and How Do Videos Go Viral? | Mark Evans Tech
DZA (msk) in NewBar 30/04 from Elfilter on Vimeo.
Kenny is soaring with his debut video CLOUDIN' UP MY VIEW. Vote now to send Kenny Wesley to the 2011 Bonnaroo Festival, too, and register for your chance to win 2 VIP tix to the Festival!! Vote here: http://bonnaroo.sonicbids.com/BandDetails.aspx?b=26824&sr=false&bn=Kenny+Wesley.
Such a blessing to see these ladies still doing their thing! Over a decade ago, I was working in Sweden-the place where all people could tell me was that people there didn't believe in God so I'd better be careful. Well, lemme tell you..in my experience there, that was so FAR from the truth! On the rare occasions I went to the club, they always CRANKED "Shackles"! I had heard the song before I left the states, but never got their album. There was another song though, unbeknownst to me at the time, that I just had to have before I left for Sweden; problem was I never heard the artist's name once it was played-before or after!! lol. My very first mission once in Sweden was to go to the record store & find the song which was "Wade in the Water." Guess what-to my delight it was on the same CD as "Shackles" by Mary Mary!! Great to see these ladies are innovators in gospel music still after all this time. WOW!!
How I miss Sweden!! Some of the coolest people you'll ever wanna meet in life!!
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